How Many Ideas Do You Show Your Clients?

Last Updated on Tuesday, 05 January 2010 08:00 Written by Graham Smith Monday, 28 December 2009 00:00

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I read somewhere that showing your client the full range of your creative ideas during a project is important, the rationale being that the client is entitled to see the ideas coming from the creative professional who they have hired and invested in. While this approach has some benefits, in some cases showing too many ideas is counter-productive to the natural flow of a project. Proof of how imaginative you are can be shown in other ways.

Scenario 1. You look at your Illustrator pasteboard and see half a dozen cool logo ideas... not just cool, but super-cool... not just super-cool, actually, but practical and appropriate. You have translated the brief brilliantly. You feel rather pleased with yourself. However, the last time you showed a client all of your ideas, you got caught up in a dizzying merry-go-round, forced to mash up parts of one logo with parts of another, using unsuitable and under-baked concepts.

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